The Brief:
Create a fresh modern logo to position Galactic as a modern, innovative, and forward-thinking brand in the incentive industry.
Enhance brand visibility among current and potential customers.
Communicate a refreshed brand identity that reflects the company's values, vision, and offerings.
Drive customer engagement, loyalty, and ultimately, business growth.
The Solution:
Develop a refreshed logo, color palette, typography, and imagery that reflect the brand's evolution while maintaining some continuity with the existing identity.
Deliverables:
Logo Redesign
Branding
Corporate Identity
Social Media
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/8d53599c-28a5-422e-bd9c-3ff54f77340f_rw_3840.jpg?h=4844aef0eeb26e4e752cedd8cb80781c)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/c249d3ca-05eb-4f05-990f-f2b763656a0a_rw_3840.jpg?h=9528ded6f4792e7cd0719dc49362881f)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/3e80398e-21d0-466e-a571-c0c0252b7bfb_rw_3840.jpg?h=2c6a2f37690b23d45549f9bb367146d9)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/fad1396d-ede7-4ed8-8cc3-c5c58332b61d_rw_3840.jpg?h=ffe0a0ddd3af98b590fbe6fda3a8c648)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/baa3313b-226f-4eb2-88ff-bcc394cc8d69_rw_3840.jpg?h=270dc6d28598487be467d59440bac983)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/a5942300-010f-4a79-8c91-6261557371f6_rw_3840.gif?h=1e05fdfcb5133864afe24a3ee0d661b6)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/e1c2d830-aa59-48df-977e-5f8e57985703_rw_3840.jpg?h=466467facb01d26f579853ded29407fd)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/6b33706e-5698-48e8-b483-d3610d0034bf_rw_3840.jpg?h=c34f1e95ba53bc74b579fabdaef4ea0e)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/13c38223-22a4-40c5-82aa-3911f9948042_rw_3840.jpg?h=89c9d880298b78662c7ffa2faf5c232e)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/3c2ced20-c444-49e1-a856-63621d22599d_rw_1920.gif?h=09feea4ba144153f66f7efe2238f9d93)
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/4fd6752b-6413-4429-8442-d3aee91dc815_rw_1920.jpg?h=79a9d0e672f06619693615124ebb40d6)
Advertisement for a trip giveaway.
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/d790d711-e531-4bf1-bb75-91eab88d2f59_rw_1200.jpg?h=7d0fa5d49c5c67d1abe5c52c0bfe65a3)
Email header using the new branding in response to Covid-19
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/1a260248-9484-474f-bb2e-ef10cb0dbed3_rw_1920.jpg?h=a43ea315ff8060783b8f95d4535ea9dd)
Print Ad for an incentive magazine using the new branding.
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/c277e3ae-6cfe-487c-a1ba-3659f9d1d958_rw_3840.jpg?h=35483fca4c2f2014513feef7dec18778)
See the live Galactic social feed here: https://www.instagram.com/galacticps1/
![](https://cdn.myportfolio.com/c8178aec-af19-45dc-85e7-2842fd12ce23/bb729a0f-81d7-4b61-a9fa-560f73084411_rw_3840.jpg?h=8407d213ba577111a3c90933ceaca698)